“Choose your X” and “Unplug and Play”: new communication campaigns for the BMW X family and the new BMW plug-in hybrid models.

“Choose your X” and “Unplug and Play”: new communication campaigns for the BMW X family and the new BMW plug-in hybrid models.

Internationally homogeneous appearance in TV and print marketing underscores the diversity in the range of Sports Activity Vehicles and Sports Activity Coupés – Electrically powered driving pleasure is the focus of emotive series of short films for use on social media. With two new communication campaigns, the premium automobile manufacturer BMW is directing attention to […]

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