Dakar Rally 2020 – Carlos Sainz wins the Dakar for the third time and presents MINI with its fifth overall victory.

Dakar Rally 2020 – Carlos Sainz wins the Dakar for the third time and presents MINI with its fifth overall victory.

Carlos Sainz (ESP) and his co-driver Lucas Cruz (ESP) have won the Rally Dakar for the third time, having previously triumphed in 2010 and 2018. In doing so, they presented MINI with its fifth overall victory at the iconic endurance rally. For MINI and MINI Motorsport partner X-raid, this was the first success since their […]

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BMW X6 as a spectacular show car: world’s first vehicle in Vantablack®.

BMW X6 as a spectacular show car: world’s first vehicle in Vantablack®.

“The world’s blackest black” polarises and creates a special visual effect for the BMW SAC’s latest generation. This September, the Frankfurt Motor Show will provide the backdrop for the world premiere of the third-generation BMW X6 (fuel consumption combined: 10.7–6.1 l/100 km; CO2 emissions combined: 243–159 g/km)*, the car that established the Sports Activity Coupé […]

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“Choose your X” and “Unplug and Play”: new communication campaigns for the BMW X family and the new BMW plug-in hybrid models.

“Choose your X” and “Unplug and Play”: new communication campaigns for the BMW X family and the new BMW plug-in hybrid models.

Internationally homogeneous appearance in TV and print marketing underscores the diversity in the range of Sports Activity Vehicles and Sports Activity Coupés – Electrically powered driving pleasure is the focus of emotive series of short films for use on social media. With two new communication campaigns, the premium automobile manufacturer BMW is directing attention to […]

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